Posts Tagged ‘Major’
3 Major Reasons Why Marketing is Important
Article by Nate Stockard
Kotler and Armstrong define marketing as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return.” This definition alone can explain why marketing is important, but let’s outline several reasons why marketing should be one of the small business owner’s main priorities.
1. Marketing builds value in your products and services for your customers.
Most salespeople want to know as tiny as doable to make the sale. Some income staff needs technical specifications and things of that nature, but ultimately, the less they have to learn the better. This makes sense, because their goal is to make sales. Therefore, marketing has to step in and create value for your customer. If you can not create value for your customers, why will they purchase from you? Sometimes they will purchase from you once, but will they come back if there is no value?
Many times, business owners don’t capitalize on all the ways they can give value to their customers. They get lost in the production or product concept of marketing and end up with marketing myopia. Marketing myopia happens when a company pays more attention to the product/service than the value or benefits it offers to the customer. You can not let this happen to you. Pay attention to your customers and why they purchase your products. People purchase a Toyota Prius not only because it saves on gas, but because it makes them fell more eco-friendly.
2. Marketing helps build customer relationships.
Everyone place emphasis on the income staff when it comes to sales. “If the income team doesn’t work harder, we won’t increase sales,” but this is not necessarily true. It costs three times as much to obtain a new customer as it does to keep an existing one. This means you need to maintain the relationship with your current customers in order to lower marketing and income costs and increase sales.
Properly planned and implemented marketing activities are the only real way to build customer relationships. These activities can include a lot of things: loyalty programs, thank-you cards, customer appreciation events, free gifts, and so on. Each company must find a one-of-a-kind way to set themselves apart from the competition while building a loyal and long-lasting relationship.
3. Marketing establishes a brand image.
When you use FedEx for shipping, you know what you are getting: fast delivery, flexible shipping options, and superior service than other shippers. Are all of these things true? They might be, but their marketing activities established all of these. FedEx will have to live up to these expectations of their brand, but their marketing department set the customer up with this image.
You must use marketing to establish your brand. Customers need to know what to anticipate from your company based on your brand image. What kind of products and what types of service will you wage the customer? Let your marketing tell the story and establish your brand.
About the Author
Nate Stockard offers free consulting at freemarketinganswers.com, created by Stockard & Associates, Inc, a marketing and design firm in Houston, TX specializing in small business solutions. His 13 years of marketing experience is also place on display at The Market Seedling, an informative source
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The Five Major Reasons Why Marketing Postcards Fail
Article by Kate Manheaven
The worst thing that can happen of course in your postcard printing is for them to change at their marketing task. While the costs of postcard printing are negligible for most, it still represents a lot of wasted time and effort if your color postcards change to impress people and get responses from them.
Top help you refrain these failures and even spot them before they get bigger, I have listed down below five of the most common reasons why color postcards fail. Hopefully, by learning about these causes of unfortunate you will generally refrain these difficulties in postcard printing and finally succeed in your marketing efforts because of them. So read and learn everything you can about these failures.
1. Wrong target market – One of the most common reasons why marketing postcards change is when the marketers go for the wrong target market. While a general audience is usually the typical target market, with color postcards, you actually have that opportunity to be more precise with your marketing. That is why many marketing postcards fail.
Those designers go for that huge audience most of the time and not really focus on the right target markets that will respond more readily to those marketing postcards. So for your postcard printing, make sure that you specify your targets. Are you going for yuppies? Do you want to promote to those older baby boomers? To women only? Etc. etc. The more precise your targeting, the lesser chances of imperfectness in postcard marketing.
2. Bad design targeting – Another common mistake would be bad design targeting. You might have the right target, but your designs are probably still bent towards selling to a general audience. Since you already have a target market, it makes sense to cater to those markets and show them something that they will really respond to.
So in your marketing postcards, always make sure that the image and the text content is specially suited to attract your target readers. Know the images they usually like to pay attention to and use the words or slang that they commonly use for your postcard text. Having targeted content will add more potency to your marketing postcards, helping you to refrain imperfectness in marketing.
3. Lack of calibre cards – Another reason why marketing postcards change is because of the demand of calibre cards. People can be pretty judgemental with the calibre of marketing postcards. If they get color postcards that are thin, flimsy and rough, they typically will throw those away. However, if you gave them high calibre glossy postcards in full color, that is something else for them. So if you want your postcards to be picked up and kept, spend on calibre materials or risk unfortunate in marketing.
4. Bad distribution plan – Postcards also change typically because of a bad distribution plan. If your postcards go to the wrong locations and addresses, of course all of it will be wasted and you will only acquire limited success with those marketing postcards. So make sure that you research well on the areas and the people that you will be sending to. It is good to accurately know which people and communities will respond to your color postcards ideal and of course send your prints only to them. In this way, you will not have any bad postcard distribution plans anymore.
5. Lack of updates – Finally, marketing postcards change typically because the designer fails to update them. Updating the content, image and even the fonts and layout are always important tasks to keep those color postcards competitive. If you do not update them periodically, you will see more and more people actually throwing away your postcards because they think it is old. So always update all the design elements whenever doable to succeed with your color postcards.
So do you think one of these reasons are what caused your postcard marketing to fail? Just keep all these in mind so that you do not make the same mistakes again in postcard printing. Good luck!
About the Author
Visit this site to read more about postcard printing: http://www.unitedgraphics.com/product/postcards
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Major Church Financing Difficulties
Financing, Loans and Commercial Finance for Churches at Church-Financing. com.
Nearly all Churches necessitate the need of a commercial real estate financing. The financial sources for real and substantial estate includes: Regional banks, Private investors, Insurance companies, Saving and Loan institutions and Mortgage banking firms. First let’s touch on the obstacles that occur during the process of acquiring the church mortgage loans & church financing.
The Major church Financing Difficulties:
(1) Church properties are one-of-a-kind and so, for this reason Lenders have a great apprehension regarding this matter because if the loans are not paid within a stipulated time, Lenders will be accounted for it. They have to adopt ownership of the property. Owing to one-of-a-kind property features, it is not going to be simple to come crossways a new owner.
(2) For getting the hold of church loans, Lenders often entail the need of “personal guarantors” especially on statement of prior attending with reference to the complexities that are involved in selling the church property again.
(3) When the church financing needs are attained, there are many offensive terms that get exist. Such as: Minute amount of loans, low loan-to-value (LTV) of 50% to 60%, short-period time of loans and rates of high interest. By this, churches get many possibilities to grappling the countless financial difficulties.
(4) More than Purchasing and/or Refinancing, Church Financing, Church Construction Loans, Church Renovation and Land acquisition loans are considered as more intricate to deal with. Therefore, needed fixes are delayed for an indefinite period and new churches take lots of years to become a reality.
The Practical Solutions for the Problems which have been Issued above are:
(1) High LTV: High LTV of 75% to 85% would generate a realistic amount of about 15% to 25% that can be utilized for the purpose of down payment or non-financed portion in refinancing. (2) Long-term loans: To make the church financing more successful, rather than short-term, church financing should be of a long term, i. e. up to at least time period of 30 years.
(3) Non-Recourse Loans: Being reluctant towards individual guarantors fetches a non-traditional church lender. And than through this approach, church lending will no more rely on individual guarantors for the church financing. (4) Massive sum of Loan: Capability to accommodate massive church loan needs, at least of $500,000. This move would than persuade churches to finish their most business financing in one stage rather than by going through many stages.
(5) Low interest rates: Churches are being charged with the sky-scraping interest rates than it is actually required. Church financing payments can be phenomenally reduced if the payments are restricted to prime plus 1% or less than that. As a result, long-term church loan as well as decrease in overall payment will improve the church cash flow considerably.
For more detail log on to www. church-financing. com. Church Financing is a church loan division of Griffin Capital Funding offers church financing and loans with no individualized guarantees, favorable rates and good terms.